News Title : T-ZONE PADS
News Date : 06.03.2006
T-Zone has recently enhanced its range of daily spot prevention products with the inclusion of Blackhead and Spot Cleansing Pads, an innovative new product.
Our approach to business keeps both our customers and ourselves moving forward in a dynamic
industry. Personal care products are both market and technology-driven, so there's always something
new in the market.
T-ZONE A WINNER AT THE OTC AWARDS
The T-Zone "Big Spot" television and on-line advertising campaign was highly commended at the recent OTC Awards in London.
To be nominated and then highly commended among all of the Health and Beauty companies in the UK was a great achievement.
The judging panel described the campaign as a highly effective creative capable of appealing to both teenagers and parents". The 20-second commercial has the catch-line "Spots can't handle the T-Zone" and features giant spots with legs.
The TV was supported by an online initiative through which teenagers could download alternative endings to the commercial, which in the televised version has spots fleeing in a taxi.
In conjunction with the on-line campaign, 27,000 samples of T-Zone were delivered to consumers.
Nothing demonstrates the success more than the sales results...up 16% overall versus the pre TV period with significantly higher increases for the featured products.
